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    Free Strategy Tool

    Market Sizing Calculator

    Estimate TAM, SAM, and SOM with top-down, bottom-up, value-based, and hybrid methods — including assumption validation, competitive context, and 5-year projections with an honest scenario range.

    Input-quality score: 100/100
    Multi-method

    Your obtainable market (SOM) is ≈$9.8M/yr — 0.53% of a $1.8B TAM.

    Base scenario, multi-method estimate. Open the Analysis tab for the funnel and 5-year projection.

    • Serviceable market (SAM): $190.3M — your SOM is 5.2% of it.
    • That's ≈8,188 customers at $1,200 average revenue each.
    Check your unit economics

    Quick start templates

    Illustrative starting points — replace with researched figures for your market.

    Calculation method

    Blends all three methods, weighted by input completeness, and flags disagreement between them.

    Market parameters

    Total potential customers in your market — must be above 0 for top-down sizing

    %

    % of population matching your ideal customer profile (typical 1–15%)

    %

    Year-1 typical: 0.5–3% for new entrants

    $

    Annual revenue or LTV

    %

    Compound annual growth rate

    Direct competitors in your market

    Scenario
    %

    Lower confidence widens the projection scenario range

    TAM

    $1.8B

    Total Addressable Market

    SAM

    $190.3M

    Serviceable Addressable Market

    SOM

    $9.8M

    Serviceable Obtainable — 0.53% of TAM

    How this calculator works

    Recommended next steps

    LTV:CAC Calculator

    A big market only matters if the unit economics work — check LTV against CAC.

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    Partnership ROI Calculator

    Partnerships can expand your reachable share of this market.

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    Pricing Optimizer

    Average revenue per customer drives your TAM — pressure-test that price.

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    Need Help Understanding Your Results?

    Our expert advisors can help you interpret these calculations and create actionable strategies for your business.