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    Free Pricing Tool

    Pricing Optimizer

    Find a defensible price using multiple methodologies — elasticity-based optimization, competitor benchmarking, value-based pricing, and Van Westendorp survey analysis — with transparent math and sensitivity analysis.

    Pricing inputs
    Pick a template, then adjust to your business.
    $

    What you charge per unit today

    $

    Fully-loaded cost to produce or deliver one unit

    Potential customers — must be greater than 0

    Comma-separated. Parsed: $79.00, $99.00, $149.00

    Negative. Below −1 = elastic (volume-sensitive); −1 to 0 = inelastic

    %

    Used by the value-based strategy

    %

    Lower confidence widens the profit uncertainty band

    Van Westendorp survey (optional)
    Paste comma-separated prices from customer survey responses to unlock the Price Sensitivity Meter.

    Recommended price: $122.90 — modeled profit up 2.1% vs your current $99.00.

    • Projected gross margin: 79.7% vs your 75% target
    • Modeled volume: 3,857 units (7.7% of your market)
    • Most sensitive assumption: current price — validate it before repricing
    Check impact on LTV

    Recommended price

    $122.90

    Break-even at $25.00 (unit cost)

    Projected profit

    $377,618

    Annualized, at recommended price

    Projected revenue

    $474,045

    3,857 units

    Gross margin

    79.7%

    vs 75% target · 7.7% market share

    Strategy comparison
    Each methodology's recommended price. Strategies that don't apply to your inputs are excluded from the blend.
    StrategyPricevs currentNotes
    Elasticity-optimal markup$150.0051.5%
    Competitor-based$103.554.6%
    Value-based (target margin)$99.500.5%
    Psychological rounding$149.0050.5%
    Van Westendorp OPP——Provide survey price points to enable
    Blended recommendation
    Used
    		$122.9024.1%
    Profit vs price
    Expected annual profit across the viable price range, with an uncertainty band at your 70% confidence setting.
    $28$37$47$57$67$77$86$96$106$116$126$135$145$155$165$175$184$204$224$0$150K$300K$450K$600K
    • Upper band
    • Expected profit
    • Lower band
    Sensitivity analysis
    Impact on projected profit when each input changes by ±10%, holding everything else constant. Longer bars = assumptions worth validating first.
    $328K$353K$378K$403K$428KCurrent priceMarket sizeDemand elasticityCost per unitTarget margin
    input −10% input +10%Base projected profit: $378K
    How this calculator works

    Recommended next steps

    LTV:CAC Calculator

    Charging $122.90 instead of $99.00 changes lifetime value — re-check your LTV:CAC ratio.

    Open calculator

    Break-Even Calculator

    The new price changes your contribution margin — re-check your break-even point.

    Open calculator

    Sales ROI Calculator

    Repricing usually shifts close rates and deal sizes — model the impact on sales ROI.

    Open calculator

    Need Help Understanding Your Results?

    Our expert advisors can help you interpret these calculations and create actionable strategies for your business.